Establish Yourself as an Artist
“How can I stay passionate about my photography business?” is a question many of us ask ourselves almost daily. Now more than ever, we’ve needed to cultivate ways to stay driven, creative and motivated in order to stand out in a saturated industry. But as image-makers, it’s becoming increasingly more difficult to balance our passion in photography, with the need to increase sales.
Wendy will share with you changes she’s made at Cellar Portrait Studio to drive sales and reinforce her artistic fire. How she’s increased the volume of family portrait sessions, while still maintaining a high number of senior sessions, children’s portraits and “play days.” That tailoring session and package pricing in her market has led to an increase in sales. And, how through all of this, has rejuvenated her creativity.
With the increase in family sessions, Wendy’s made connections through her clients that have helped boost her artistic drive and invigorate Cellar Portrait Studio. She’ll showcase her newest venture, the “Dream to Extreme Portrait,” which materialized from the aforementioned changes to her business. Wendy will show you how she’s begun creating art portraits/packages using ideas created between subject and photographer. She’ll discuss costumes, props, retouching and framing the finished piece.
She’ll start by going over her lighting, posing and concept of photographing a model. Images will be taken into CS for editing using backgrounds and textures. Wendy will also touch on creating your own Art/Tech competition prints.