This month's program features three Northern members presenting a diverse set of programming.

Jim Pierce - The Psychology of the Photography Business

While all of us in the industry know how important it is to have quality photography done, the general public on the whole doesn't. Understanding how people think and why they do the things they do can give you a more complete set of tools in sales and dealing with clients.

We will be covering: How to optimize your literature for the best result, wording, layout and keeping it simple. How to get people to focus on what you want and not dwell on percieved downfalls. Creating your own brand instead of chasing after another studio's success. Identifying successful marketing and sales in other industries and translating to make it work for you. Getting clients to understand the value of hiring you. How not to compete. Dealing with "difficult" clients. We all have had them, I'll go over techniques to recognize them before you have to deal with them and how to deal with the ones that it's too late to avoid.

Feel free to bring in your promotional items, sales sheets and marketing ideas for discussion. This presentation is designed to be interactive, so be prepared to answer and ask question.

Sandra Bacon

Sandra will discuss alternative mixed media printing techniques.

Brian Morrison

Five years ago, Flash website were are the rage. In today's market, with the ubiquity of mobile devices that don't have the capability, there are better options.

Learn why Wordpress is not a blogging platform - it's a complete content management system for your web presence. Find appropriate 'themes' for your business, learn about popular plugins, and find your way around the Wordpress backend to finally gain control over your web presence.

Lunch is included in your registration fee.

Program fee is payable via credit card when registering on-line or by cash or check at the door.

Regardless of method of payment all registrations must be made in advance on-line before the deadline date, otherwise late registration fees apply. For late registration please call Jim Pierce at (815) 788-9100.

Print competition follows the program.

Program Location:
Buckman Photography