Putting
your name (brand) on everything you do.
A brand by definition is: a trademark or distinctive name identifying
product. And branding is: to mark or show ownership or to provide with
or to publicize using a brand name. Brands have been used as marks of
identification in all civilizations dating back to 2000 BC.
It is important to look at the big picture and establish a solid identity.
Consider what your company is and what you would like it to be. What
image do you want to project? Remember to tailor your brand to your
particular style and keep in mind who your target market is.
What image to do you envision when you see the Mercedes or Jaguar brandings?
I personally see a higher end product with a little more attention to
the finer details than your average dealership. Your target market does
not have to be a high-end market to have successful branding. Naturally,
people tend to recall brandings more readily than names on their own.
Just think of the 2 year old who screams out "McDonald's!"
when he/she sees the golden arches. Or a large sign with a red and white
bull's eye saying "Coming Soon" is all that is needed for
people to know that a Target store is being built.
Keep in mind that these examples are world-wide corporations. My goal
is when the public in my community see my “PR” branding,
they know its Paul Rogers Photography and they know it is good quality
portraiture and great client service.
Hopefully this will help some of you with your business.
If you
have any comments or would like to see an article on a specific topic,
you can e-mail me at: drive-thru@paulrogersphotography.com please put
“drive-thru” in the subject line.
|
