Partnering with businesses to provide special photography events at their store locations can bring in a large amount of leads. But gathering leads is just one small element in creating loyal customers. You need to systematically work with your new leads to provide them the experience your studio has to offer.
Even before you start meeting with business partners and scheduling your events, you must create a foundation in your business. This starts with your business plan. Lisa will share with you some of the major goals she incorporates into her business plan and how she uses them to: 1.) build partnerships with high end businesses. 2) create an effective marketing plan, 3) gather leads through the use of events at local businesses, 4) how she communicates with her new leads to keep a consistent booking schedule in the studio, and 5) how she retains her new clients so they return to her for all their photographic needs.
Lisa will also share with you how she prepares for her events at her business partner’s location. You will learn her simple lighting techniques and her system to collect and deliver purchased product.
Lisa opened her photography business in Moline, IL in the Fall of 2004. After rebranding her business almost three years ago, her primary focus includes family pets, and dancers of all ages.
Lisa holds a Master’s Degree in Education from Western Illinois University. She is a Certified Professional Photographer and is currently working on her Master’s in Photography and Craftsman degree. She also teaches a variety of photography classes in the Quad Cities.